The Smart Business Owner’s Checklist for Google Business Profile Optimization

By keeping up with these tasks, you’ll ensure your Google Business Profile remains accurate, engaging, and optimized to attract and retain customers, improving your local search rankings over time.

Remember, Google My Business is not a “set it and forget it” platform—it requires regular updates and engagement for the best results.

 

Step 1: Creating/Claiming Your Business Profile

  1. Visit Google My Business and sign in with your Google account.
  2. Enter your business name.
  3. If your business appears in the dropdown menu, select it. If not, click “Add your business to Google.”
  4. Follow the prompts to enter all pertinent details about your business.
  5. Verify your business. Google usually verifies businesses by sending a postcard with a verification code to your physical business location.

Step 2: Updating Business Information

  1. Update your business name if it has changed, keeping it consistent with how it appears on your website and across the web.
  2. Make sure your address is accurate. If you don’t have a physical location, indicate that you deliver goods and services to your customers.
  3. List your main business phone number and include your website URL.
  4. Choose the category that best fits your business.
  5. Write a brief but detailed description of your business. Make it specific to what you offer and the solutions you provide to your customers.

Step 3: Enhancing Your Business Profile

  1. Upload high-quality photos. This could include your logo, images of your business location, your products or services, and team photos.
  2. Use Google’s new features. Keep an eye on Google’s updates and make use of any new features they roll out for businesses.
  3. Enable messaging. Let your customers reach out to you directly through your Business Profile.
  4. Set up online bookings if applicable.
  5. Display your unique attributes. This could be “Black-owned,” “Women-led,” or others that represent your business.

Step 4: Manage & Respond to Reviews

  1. Encourage your customers to leave reviews. This can help boost your local SEO.
  2. Respond to all reviews promptly, whether they’re positive or negative.
  3. Handle negative reviews professionally and constructively. Don’t argue or retaliate; instead, show that you value feedback and are willing to make improvements.

Step 5: Utilize Google My Business Posts

  1. Post regular updates about your business, new products, events, or any offers.
  2. Use the right call-to-action in your posts.

Step 6: Use Google My Business Insights

  1. Regularly check your insights to see how people are interacting with your profile, what’s working, and what isn’t.
  2. Make data-driven decisions based on these insights to improve your profile and performance.

Regular Maintenance Tasks

Task 1: Regularly Check Your Business Information

  1. Ensure your business information, including name, address, phone number, and hours, are up to date.

Task 2: Manage Reviews

  1. Regularly request and respond to reviews.
  2. Ask happy customers directly to leave reviews and share their experiences.

Task 3: Stay Active with Google Posts

  1. Post updates regularly.
  2. Highlight offers, promotions, and any business news or events.

Task 4: Engage with Your Customers

  1. Respond to questions that users submit.
  2. Enable and regularly check messages.

Task 5: Regularly Check and Act on Your Insights

  1. Monitor how customers find your business and interact with your listing.
  2. Use these insights to optimize your profile and your marketing strategy.

Task 6: Utilize the Q&A Feature

  1. Regularly check for new questions, and provide clear, helpful answers.
  2. Ask and answer your own questions to provide additional information that potential customers might find useful.

Task 7: Keep Photos and Visuals Up-to-Date

  1. Regularly add new photos and videos to keep your profile fresh and engaging.
  2. Ensure the quality of visuals is high and that they represent your brand accurately.

Task 8: Utilize All New Features and Tools

  1. Stay updated with new Google My Business features and tools, and use them as soon as they’re available.

Task 9: Optimize Your Business Description

  1. Regularly review and update your business description to reflect current offerings, promotions, or features.
  2. Ensure keywords relevant to your business are included, but avoid keyword stuffing.

Task 10: Check Your Business Category

  1. Make sure your business category accurately represents your business.
  2. Update your category if your business has expanded or pivoted.

By keeping up with these tasks, you’ll ensure your Google Business Profile remains accurate, engaging, and optimized to attract and retain customers, improving your local search rankings over time. Remember, Google My Business is not a “set it and forget it” platform—it requires regular updates and engagement for the best results.